UTI Mutual Fund
Communication. One-to-one.

Background

UTI Mutual Fund is the largest and the oldest asset management company, with over 10 million investors across various cross sections of society.

The Challenges:

  1. Make the one-to-one communication effort more targeted
  2. Differentiate on target selection
  3. Track and measure responses

TheoryM Solutions:

Manage the entire process of digital marketing including:

  1. Data integration
  2. Database management
  3. Operations
  4. Strategy
  5. Creative
  6. Monitoring
  7. Analytics

Click on the images below to view our work.