People
They lead by example.

T.V. Shivkumar

Co-founder and Chief Executive Officer

  1. Shiv heads TheoryM and focuses on building client businesses and shaping Relationship Marketing Programmes for leading brands.
  2. He brings several decades of expertise in advertising and marketing to bear on TheoryM's recommendations in customer and business-to-business marketing.
  3. An alumnus of S.P. Jain Institute, Mumbai, Shiv started his career at Grey Worldwide.
  4. He then moved to Rediffusion DY&R where he headed the Colgate and Palmolive franchise.
  5. His previous assignment was Executive Vice President, Saatchi & Saatchi, India.

Harshad Sharma

Director & Chief Creative Officer

  1. A bi-lingual writer, Harshad brings 20 years of experience as a creative professional
  2. He has worked on over 100 brands including Hyundai, Colgate Total, Tide, Nutrela, Montblanc, Indian National Congress, Dainik Bhaskar, 9X TV, UTI, Baidyanath, Panasonic, ITC soaps to name a few
  3. His previous assignment was Sr. Creative Director, Meridian Communications (an Ogilvy Group Agency)
  4. Awards include Abbies, Promax (International and Indian) AAA of I, AD Club, Kolkata, A&M, Big Bang Bangalore and International Citation –Silver for Panasonic India
  5. Forays into long format writing include screenplay, dialogues and lyrics for Chalo America; an NFDC produced film and part of the Indian Panorama at the International Film Festival of India (IFFI), and screened at many international film festivals including Shanghai, Cairo, San Diego, Atlanta and Dhaka
  6. He also wrote the television serial Wagle Ki Nayi Duniya, created by R.K. Laxman and aired on Star Plus
  7. His awards include Abbies, AAA of I, CAG, Ad Club Bangalore & Hyderbad

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