Customer Intelligence
An intelligent customer demands intelligent communication.

Understanding data is one thing, knowing what to do with it is another. The challenge is in generating actionable insights for marketing and retailing programmes from terabytes of data. At the heart of TheoryM lies the ability to read into customer lifestyles and life stages by studying their shopping habits. We build a profile of every customer and target groups with propositions and offers to appeal to their profile, behaviour and preferences.

TheoryM’s clients include a cross-section of categories – across retail, entertainment, lifestyle and B2B environments.


Click on the images below to view our work.